Tuesday, 25 September 2007

We're nearly there!

With us now doing a countdown of the number of hours left until we open, things couldn't be busier at the Festival offices!

The international theatre companies have started arriving in - SITI are already in town getting ready to perform two shows, bobrauschenbergamerica and Radio Macbeth; Tof Theatre have arrived to perform the family show Bistouri (and we've even added an additional public performance on the 28th at 7pm to cater for all the family bookings!); and Legs on the Wall are literally building the wall as I type for their stunning aerial show, On the Case, at George's Dock! It couldn't be more manic!

Meanwhile, all the last minute plans are being executed! We're frantically preparing show programmes for 16 of the productions so that audiences have all the background information on the shows and casts they are about to see. That's no small task! Our eyes are in the back of our heads with all that proofing! If a comma ends up in the wrong place after they've gone to print, I never want to know! We're also preparing all the dressing of the venues with posters and banners so that everyone knows that the Festival has truly hit town!

And if that isn't all enough we're about to launch the final wave of our marketing campaign. I've become a danger to myself as I now cross roads without looking at oncoming traffic as I'm obsessed with scanning billboards, bus-backs and even external pub ashtrays for pieces of our campaign! And despite practically living in the office, I believe the campaign is being spotted everywhere as I get regular texts and emails from people in the outside world letting me know where they've spotted it!!

So between shows opening and closing, sponsor nights and press nights, and the odd last-minute panic thrown in for good measure, the next few weeks promise to be the usual non-stop, crazy rollercoaster that every Festival guarantees! But would we have it any other way? Not a chance!

Ross Keane
Director of Marketing & Development

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